Technical Product Marketing Manager

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: USA - Remote About Us At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! About the Department Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, and advertising. Product Marketing plays a central role by partnering throughout the company to deliver customer insights, take new and existing products to market, and develop content that fuels growth campaigns. About the Role Technical Product Marketing Manager Cloudflare is looking for an experienced technical product marketer to join our Cloudflare One (Our SASE/Zero Trust platform) product marketing team. This is a high-impact, results-oriented role, where you will work directly with sales, product management, engineering and marketing to take new solutions to market. You will develop messaging and campaigns that drive acquisition and expansion. The team building these solutions are currently at the leading of AI security for the enterprise and you will be responsible for helping communicate how they work to our audience. Successful candidates will have a passion for helping organizations improve their security posture and protect their data from cyberattacks. You will have a drive to understand the cloud security market, articulate product details, and elevate our messaging to deliver breakthrough initiatives and standout content. You will enjoy this role if you like working with fast-paced teams, finding creative ways to tell a story, and having autonomy to drive your initiatives. This role is a part of our global Cloudflare One team which comprises all the roles we need to take our solution to market, such as sales, technical sales and marketing.. This role reports to our Cloudflare One leader. Responsibilities include: • Develop messaging and content that drives awareness, evaluation and adoption of our IT and AI security products • Leveraging AI to do research, build content and automate tasks • Own go-to-market activities for key cloud security products. • Acquire deep customer knowledge through market research, customer interviews and segmentation analysis. • Develop and execute integrated marketing campaigns to drive demand for products and solutions. • Partner with product management and be the voice of the product. • Create the internal and external facing content to enable our sales team to effectively position and sell Cloudflare’s security services • Partner with our analyst relations team to establish Cloudflare as a security leader. • Successfully launch new services to customers and partners. Requirements • 4+ years of experience in content or product marketing with at least some experience in an IT or security-focused role • Aptitude and energy for written and verbal communication, especially to technical audiences • The ability to understand complex security related trends and applicability to the portfolio. • Experience with building AI harnesses and automating many aspects of your role. (But not someone who relies on AI to do their job) • Excellent written and verbal communication skills. • Ability to effectively influence both internal and external stakeholders across all levels of the organization. • Ability to manage ambiguity and navigate unforeseen obstacles gracefully. • Deep curiosity, excellent listening skills ,empathy, and ability to get things done in a collaborative team environment. • A passion for Cloudflare’s mission and the success of our customers, partners, and community. Compensation • For SF, SJ, and Bay Area Metro based hires: Estimated annual salary of $170,000 - $234,000. • For Boston, California - Remote, Connecticut - Remote, DC Metro, Massachusetts - Remote, New Jersey - Remote, New York City, NY Metro, Remote - Washington, Washington (Kirkland), and Washington D.C. based hires: Estimated annual salary of $163,000 - $224,000. • For Colorado - Remote, Illinois - Remote, Maryland - Remote, Minnesota - Remote, Nevada - Remote, New York - Remote, Rhode Island - Remote, and Vermont - Remote based hires: Estimated annual base salary of $148,000 - $204,000. CO Application Deadline: January 4, 2027. Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits • Medical/Rx Insurance • Dental Insurance • Vision Insurance • Flexible Spending Accounts • Commuter Spending Accounts • Fertility & Family Forming Benefits • On-demand mental health support and Employee Assistance Program • Global Travel Medical Insurance Financial Benefits • Short and Long Term Disability Insurance • Life & Accident Insurance • 401(k) Retirement Savings Plan • Employee Stock Participation Plan Time Off • Flexible paid time off covering vacation and sick leave • Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.