Web Presence Specialist

About Us Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful. What you’ll own 1) Website Development & Execution • Build and maintain landing pages and core site experiences using WordPress and Elementor. • Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness. • Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers. • Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity. 2) Conversion Optimization • Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion. • Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements. • Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or . 3) Analytics & Tagging • Set up and maintain accurate event tracking via Google Tag Manager and GA4. • QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency. • Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards. 4) Design & User Experience • Work directly in Figma to iterate on high-performing layouts. • Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred. • Maintain a scalable design system and "template library" for rapid deployment across campaigns. Day-to-day responsibilities • Design, build, and launch new landing pages and site sections in WordPress/Elementor. • Run QA and monitoring on pages, forms, and events. • Partner with the Performance Marketer to ensure ads and landing page alignment. • Run and interpret CRO tests; report wins and next actions weekly. • Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner. Requirements • 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand. • Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred. • Hands-on with GA4, Google Tag Manager, and heatmapping tools. • Demonstrated ability to improve key metrics through structured experimentation. • Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting. • Eye for design - understands modern visual standards, typography, and responsive layouts. • Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end. Nice to have • Familiarity with programmatic page generation and SEO-oriented templates. • Experience collaborating on ad creative or video storyboards. • Working knowledge of Looker Studio, basic SQL, or Webflow. • Deeper design skills. • Other areas of marketing knowledge. KPIs you’ll be measured on • Website Conversion Rate (Lead to Deal) • Page speed and technical health (Core Web Vitals) • CRO Test Velocity and Win Rate • Number of high-quality new pages shipped per quarter • Attribution integrity and tag accuracy Benefits • Competitive salary • Performance-based bonuses • Software for Upskilling & Productivity • Remote-first culture - work from anywhere in the world • Paid Time Off- Health Insurance • High autonomy, low bureaucracy • Fast-track to leadership for high performers • Direct access to founding team • High visibility, autonomy and ownership Originally posted on Himalayas