Social Media Lead

We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact. This is a builder's role — hands-on and video-first. You'll set strategy, write briefs, and partner with our creative team. But you’ll also pick up a camera and design tools yourself, owning content creation, not just the calendar and the caption. You'll know the difference between a platform best practice and a genuine cultural moment, and you'll help define how Asana talks and shows up in storytelling as we evolve our narrative and stake our claim in the future-of-work conversation. You'll be a strategic, thoughtful partner to peers across Marketing, Product, Comms, R&D, and our executive team, bringing your own point of view on what social should do next. That takes judgment: balancing a lot of competing asks while staying anchored to what's actually driving impact. This role reports to the Head of Global Communications. This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve • Own Asana's social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit — developing and executing a content calendar that builds brand awareness, drives engagement, and supports pipeline and business goals. • Create and produce original content, video-first — short-form video, photography, graphics, and written copy — using AI tools as part of your own process for scripting, shooting, creating, and editing. Partner with our creative team on bigger productions, but be able to go from idea to a published video yourself when speed matters. • Concept and execute social campaigns tied to product launches, industry events, and key moments, ensuring every program lands with a consistent, compelling narrative. • Stay ahead of platform shifts and cultural moments — know what's genuine signal versus noise, and move fast when something is worth Asana's voice. • Be a proactive, strategic partner to peers — bringing stories, ideas, and a point of view to the table instead of waiting for a brief, and helping the broader team see social as a place to test and prove business impact, not just amplify what's already been decided. • Engage authentically with our community — customers, prospects, practitioners, and the wider future-of-work conversation — building our profile, telling our stories, and turning relationships into advocacy. Work closely with the PR and comms team to expertly handle issues and community feedback, if and when needed. • Monitor performance and translate analytics into strategy — use data to know what's actually working and why, and apply that judgment to prioritize across competing requests. • Steward the Asana brand across social, making sure every post reflects our core attributes. About you • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. • 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand. • A track record of building differentiated social strategy and content — not just executing against an existing calendar. • Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels. • Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job. • Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view. • Sharp editorial instincts and a strong point of view on what makes content work; skilled writer with a real feel for tone, clarity, and craft. • Genuine fluency in (or hunger to learn) the AI and future-of-work conversation; ability to turn concepts like agentic workflows and human-agent teams into content real people want to engage with • Data literacy — comfortable in a dashboard, letting performance inform, not dictate, creative decisions At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $132,000-150,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: • Mental health, wellness & fitness benefits • Career coaching & support • Inclusive family building benefits • Long-term savings or retirement plans • In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.