Social Media Strategy Director

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: San Francisco, CA | Austin, TX | New York City, NY About the role We are looking for a Social Media Strategy Director to redefine how Cloudflare shows up online. In this role, you will think like a storyteller—transforming our deep data pools, research, and corporate milestones into a sophisticated, multi-platform strategy. You will oversee global social media, executive digital positioning, web-based storytelling, and community-driven engagement to build a cohesive, influential, and authentic digital brand. You are a visionary storyteller, a sharp strategist, and an Internet-native thinker. You understand that how we communicate on GitHub, Reddit, Hacker News, and YouTube matters just as much as a headline in The Wall Street Journal. This role isn't just about managing a content calendar; it’s about strategically deploying Cloudflare's voice on LinkedIn, X, and via digital assets to influence enterprise buyers, developers, tech policy leaders, and the global business community. If you understand Internet subcultures, appreciate a great tech meme, and know how to foster genuine developer loyalty at scale, this is your sandbox. Responsibilities • Architect the Digital Strategy: Define the overarching vision for Cloudflare’s corporate digital channels, ensuring our voice is distinct, authoritative, and deeply understood by tech-savvy audiences and enterprise buyers alike. • Elevate Executive Positioning: Partner directly with our executive leadership team to shape and scale their personal digital brands, turning complex industry trends into compelling online narratives. • Drive Multi-Channel Storytelling: Manage our corporate social media channels (X/Twitter, LinkedIn, YouTube, etc.) while expanding our strategic footprint into emerging platforms and technical communities. • Bridge Tech and Culture: Translate highly complex technical milestones—from network infrastructure to post-quantum cryptography—into creative, engaging, and accessible digital content. • Crisis & Rapid Response: Act as a critical node in our crisis management engine. When internet-scale events happen, you will ensure our digital response is swift, transparent, accurate, and aligned with our core values. • Data-Driven Optimization: Establish robust measurement frameworks to track brand sentiment, share of voice, and engagement, continuously iterating our strategy based on hard data. Desirable Skills, Knowledge, and Experience • Experience: 10+ years of experience in corporate communications, digital strategy, or brand journalism, with at least 4+ years leading high-performing digital or social teams in the B2B tech or SaaS space. • Deep Tech Literacy: You don't need to write code, but you must be able to hold your own with engineers and product managers. You understand how the Internet works and can explain the "why" behind cloud infrastructure and cybersecurity. • Platform Fluent: You know the algorithms, subcultures, and unwritten rules of LinkedIn, X, Reddit, YouTube, and Threads. You know what builds authentic engagement and what feels like cringe corporate noise. • Exceptional Judgment: You possess a flawless editorial compass. You know exactly when to jump on a viral trend, when to remain serious, and how to handle sensitive geopolitical or cybersecurity issues online. • Collaborative Leadership: Proven ability to influence cross-functional teams, from Legal and Product to Policy and Investor Relations. Bonus Points • You have a background in tech journalism or have managed communications for an open-source project. • You are an active participant in the tech ecosystem yourself (we'd love to see your portfolio, blog, or digital projects). • You have a genuine obsession with making the internet a faster, safer, and more reliable place. Compensation Compensation may be adjusted depending on work location. • For Bay Area based hires: Estimated annual salary of $170,000 - $234,000 • For New York based hires: Estimated annual salary o $163,000 - $224,000 Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits • Medical/Rx Insurance • Dental Insurance • Vision Insurance • Flexible Spending Accounts • Commuter Spending Accounts • Fertility & Family Forming Benefits • On-demand mental health support and Employee Assistance Program • Global Travel Medical Insurance Financial Benefits • Short and Long Term Disability Insurance • Life & Accident Insurance • 401(k) Retirement Savings Plan • Employee Stock Participation Plan Time Off • Flexible paid time off covering vacation and sick leave • Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.