Senior Product Manager, GTM Strategist

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin or London (Hybrid) About the Role More than 50% of Internet traffic is automated. Knowing who's human, who's an agent, and who's a malicious actor is core to Cloudflare's strategy, and one of the primary values we sell to our Customers. We're building the products that answer "can we trust this traffic?" and our story is differentiated, but the demand is outpacing the number of experts who can tell our story. This role will drive the solution to this challenge. We think of this as the next generation of product marketing, built for a technical product and rebuilt as a part of the Product team. At Cloudflare, PMs are the first sellers, and own their own launches, content, and enablement. This role, like the rest of the team, will be both deep in R&D as well as in the field driving real Customer conversations, feeling firsthand what lands, and turning that into the enablement, materials, and programs the entire field runs on. Your credibility comes from carrying the pitch yourself. You will work directly with the Director of Product and across the PMs who lead each product line. As a member of the product team, your work in the field shapes the strategy and the narrative. You own how far and how fast that story travels, and how well the field can carry it on its own. What you'll do Own the field's ability to win. Build the enablement that lets any account team lead a conversation about agents, bots, attackers, or fraud, end to end. This includes training, playbooks, battlecards, demo environments, proof-of-concept guides, competitive intelligence, and certification. You are measured by how capable you make the entire field, and by how much you free up product experts to build rather than sell. Carry the pitch as a member of the Product team. Join and drive real Customer calls. This keeps your enablement grounded in what actually works. You will stand up and orchestrate a bench of field subject-matter experts who scale this well beyond one person. Amplify our story. Our space is presented through some of the most engaging material in the company, closer to an interactive application than a slide deck. You will extend and evolve that into assets the field can run on its own, and produce new material of the same caliber. Who you are • You are deep enough on the technology to earn a room's trust. You can explain, or learn how to explain, how browser automation differs from a headless browser or a credential-stuffing run, where TLS fingerprinting and JavaScript challenges and ML scoring fit into a layered defense, and, most importantly, where security, user experience, and privacy actually trade off against each other. • You are deep enough on the technology to earn a room's trust. You may not know our exact stack or space, yet, but you can already reason about things like how browser automation differs from a headless browser, where TLS fingerprinting and JavaScript challenges and ML scoring fit into a layered defense, and where security, user experience, and privacy actually trade off against each other. • You have done Product or Product Marketing and wanted more of it. More time with Customers, more technical depth, more ownership of whether the field actually wins. You are looking to drive the conversation first-hand, and not behind the scenes. • You have sold or evangelized hard technical products to real Customers, and you want to keep doing it, because you know a message is only true once it survives contact with a skeptical buyer. • You can make a complicated idea land with a practitioner and an executive in the same afternoon, in writing, on a call, or on stage, without dumbing it down. • You judge yourself by how good the people around you get. You have built the training, the playbook, or the program that made a whole team better at something hard, and you take more pride in ten strong sellers than in being the expert everyone has to call. • You go deep on one thing and make it excellent, rather than stretching across ten related things until none of them are sharp. • You can build the demo yourself. You are comfortable enough with AI harnesses or Python, JavaScript, or Bash to stand up a concept of your own. Nice to have • Experience selling, marketing, or evangelizing bot management, anti-fraud, or application security. • Familiarity with Cloudflare's broader platform (WAF, CDN, Zero Trust, Workers) and how Bot Management fits with each. • Hands-on experience deploying Bot Management, Turnstile, or similar in production. • A track record of standing up field enablement or subject-matter-expert programs from scratch. Compensation may be adjusted depending on work location. Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits Medical/Rx InsuranceDental InsuranceVision InsuranceFlexible Spending AccountsCommuter Spending AccountsFertility & Family Forming BenefitsOn-demand mental health support and Employee Assistance ProgramGlobal Travel Medical Insurance Financial Benefits Short and Long Term Disability InsuranceLife & Accident Insurance401(k) Retirement Savings PlanEmployee Stock Participation Plan Time Off Flexible paid time off covering vacation and sick leaveLeave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.