Field Marketing Manager, Mexico

Field Marketing Manager, Mexico MKTQ127R3 As the Field Marketing Manager for Mexico, you will be the strategic bridge between marketing and sales for one of Databricks’ fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexico—turning customer insights, sales priorities, and global programs into local, full-funnel demand. Reporting to the Director of Americas Field Marketing, you will be accountable for building a predictable, data-driven field marketing engine that accelerates sales success in the region. Impact Statement (What success looks like in 12–24 months) • Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion. • Establish an integrated, full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline. • Evolve field marketing in Mexico from event-centric execution to scalable, repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers. • Build a tight, trusted partnership with Mexico sales leadership where field marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence. • Improve lead management performance from field programs (speed-to-lead, routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel. • Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent. What we look for • 6+ years of B2B marketing experience, including 2–4 years in field marketing or a closely related role with direct accountability for pipeline and revenue contribution. • Proven success building marketing-sourced pipeline in partnership with direct sales and SDR/XDR teams, ideally in a high-growth or SaaS environment. • Hands-on experience designing and executing integrated, full-funnel programs (e.g., events, digital campaigns, account-based initiatives, and partner activities) that move target accounts through the buyer journey and generate measurable pipeline. • Strong marketing operations aptitude, including working in Salesforce (or a similar CRM) and a marketing automation platform to manage campaigns, leads, and attribution across the funnel. • Demonstrated ability to use data and experimentation to make investment decisions—comfortable with conversion analysis, pipeline reporting, and optimizing programs and budgets for ROI. • Experience partnering closely with sales leaders to co-build territory and account plans, translating business priorities into concrete marketing strategies, plays, and success measures. • Excellent stakeholder management and communication skills in a matrixed environment, with the ability to represent customer and field needs to regional and global marketing teams and drive alignment. • Willingness to travel for customer meetings, field programs, and key internal alignment sessions within Mexico and occasionally across the Americas. Benefits • Comprehensive health coverage including medical, dental, and vision • 401(k) Plan • Equity awards • Flexible time off • Paid parental leave • Family Planning • Gym reimbursement • Annual personal development fund • Work headphones reimbursement • Employee Assistance Program (EAP) • Business travel accident insurance About Databricks Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram. Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here. Our Commitment to Diversity and Inclusion At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics. Compliance If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.